Brand conscious

I looked at my blog stats today and realized that I am about to hit a milestone: 100,000 pageviews.  That means that at 100,000 separate moments in time, someone has come across my blog - whether it was by intention or (more likely) accident.

I hope to increase the intentional views in the coming year; I'm planning to do a video series thanks to my very talented cousin's filmmaking abilities.

The problem is, even after all these years, and (I can almost say) hundreds of thousands of pageviews, I still don't have a clear direction.  I still don't have a "brand".

The ultimate goal: health.

The route to that goal: ??

The "brand" with which I tackle that goal: ?????

Don't you need a brand to market yourself (in the form of such things as video series)?

When it comes to food and exercise, I am a bonafide Dabbler.  I don't stick to any one thing for very long; I need to be constantly interested, constantly challenged, constantly intrigued - I am not a person who can eat the same thing day after day or do the same workout day after day and be satisfied.  I need to be engaged.

I don't think that's too much to ask - to be interested in what one is eating or how one moves their body.  Do you?

But how does that translate into a brand?

Is "I have food and exercise ADD and at any given moment I might go off on a tangent about my cats" a brand?

Let's spice things up and add in this little tidbit - I hate being boxed in.  As much as I think I need one, having a brand actually scares me on many levels.  What if I focus on vegan foods for a while and then all of a sudden I want a big, juicy, meaty steak?  Am I a fraud?

Hi, I'd like a steak with vegan mac and cheese and the sugar-free cheesecake, please.  And can you please add a side of existential crisis?  Thanks!

Help.